On 2/18/2018 'What's inside a square basketball' (AKA the QUBE) became the #1 trending YouTube video in the world! The QUBE always illicits a strong response from people. Some people 'get' how it works right away...for others it may take a moment. The bottom line is the QUBE is helping players all over the world improve their ability to shoot a basketball. It works! (be sure to take a look at our reaction page under the QUBE info tab).